Research & Studies

Research & Studies

Learn more about the value of meetings, events and performance incentive travel. Business Leader Survey: Companies that Maintain Travel Spending Could Gain Competitive Advantage A new survey of business leaders finds that while corporate travel budgets are often the first target of cost-cutting measures, a majority believe that companies that increase travel budgets during an economic downturn will be better positioned to build competitive advantage. The survey of business executives at companies with more than $50 million in annual sales found that:

  • 82% of companies surveyed believe that business travel is important to achieving their business results;
  • 81% believe that more client contact is necessary in a slow economy;
  • A strong majority (59%) strongly agree that in-person contact grows their business; and
  • 72% of businesses believe that increasing travel while others are cutting back creates an opportunity to build market share and new customer relationships.

TBA Global Report on the "Value of Meetings"

This new white paper shows the perception issue facing the meetings industry and how companies can make their meetings more appropriate and effective during these times.  Also included in the white paper, is a collection of data illustrating that well executed meetings, designed to meet specific goals, greatly contribute to company profits. The benefits of meetings include the development of engaged employees, improved company culture, more satisfied employees, increased employee retention, and more cost-effective compensation.

The Case for Meetings and Events: Four Elements of Strategic Value, Prepared by Boone Associates
The study, prepared by Boone Associates explains the four key elements of strategic value for meetings and events: Portfolio Management, Meeting Design, Measurement, and Advanced Logistics. The findings outlined in the paper will help industry professionals speak to their leaders about how to improve both the efficiency and effectiveness of their investment in meetings and events.